Nestlé
Professional.
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While leading the design department at MRM, the opportunity arose to redesign Nestlé Professional's global website and rebrand its online identity.
Collaborating with Nestlé’s brand team in Switzerland, a unique modular design system was developed. This allowed regional content editors to create various page layouts from a core set of components and assets.
During the global site design, a pitch for the online identity rebrand was also won. The existing brand mark inspired a refreshed look with a swirl, and imagery was enhanced with a tilt and shift technique to focus on key visuals.
Key performance indicator.
Global Adoption:
Successful rollout of the modular design system across regional markets.
Brand Consistency:
Achieved a cohesive and memorable online identity for Nestlé Professional.
Editor Empowerment:
Enabled regional editors to customise site layouts while maintaining brand integrity.
