Microsoft
Surface it.
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This project, completed a few years ago at MRM McCann, still looks impressive. Microsoft sought a softer approach
to introduce the ‘Surface’ laptop range into the creative workspace while reusing existing assets. No new shoots or illustrations were allowed. The task was to develop a multi-channel campaign using only existing materials.
The result was ‘Surface it,’ a campaign aimed at surfacing creativity within culture, people, workspace, and technology,
with a few creative twists here and there.
Key performance indicator.
+256% — Content interacting and sharing
+280% — Click-throughs
2 of the top 10 most engaging pages across
the entire Microsoft UK site
Key visuals and campaign mockups.
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