zero zero app.

Zero Zero App.

Dreamt out of one of those moments, while camping in my old VW with my twin boys, extended family, and our pack of dogs, I realised how much we take from the planet without even noticing — even something as simple as wild camping has a hidden carbon cost.

We waste so much.

Use less, more.

use less, more.

Black and white logo with a stylized letter 'Q' crossed by a diagonal line.

This sparked a bigger idea: what if people could see the real impact of their daily choices, and just as importantly, be rewarded for doing better?

Zero Zero is my answer to that question — a tool that makes sustainability simple, personal, and even joyful.

Close-up of a smartphone screen with the words 'Zero give more f***' displayed, set against a cloudy sky and ocean landscape background, with blue inkblot patterned overlay.

Key challenges included:

Translating a broad vision into a clear, user-friendly app.

Designing a seamless user journey that integrated AI, GPS, and carbon tracking technologies.

Crafting a brand identity that resonated with eco-conscious users and investors alike.

Developing an MVP (Minimum Viable Product) that balanced ambition with practicality.

The Process.

1. Discovery & Ideation.

I began with an in-depth discovery phase, including workshops and collaborative brainstorming sessions with the Re-Wilders. Together, we:

  • Defined the core user personas, focusing on eco-conscious individuals and those seeking to balance financial, environmental, and personal well-being.

  • Mapped out key user journeys, ensuring simplicity and clarity at every step.

  • Conducted competitive research to understand gaps in the market and identify opportunities to stand out.

2. Branding & Design.

With a deep understanding of Zero Zero’s mission, I crafted a bold and striking brand identity. Key elements included:

  • Visual Design: A modern aesthetic that captured the essence of sustainability and innovation.

  • Typography and Color Palette: Minimalist yet impactful, using clean lines and earthy tones.

  • Tagline Development: "Use Less, More" became the rallying cry, encapsulating the app’s ethos in just three words.

3. UX/UI Development

I designed a lean and intuitive interface that prioritised ease of use while incorporating complex functionalities like:

  • AI Integration: Providing personalised recommendations based on user habits and patterns.

  • Carbon Footprint Tracking: Using GPS and open banking data to calculate impact effortlessly.

  • Gamified Goals: Encouraging users to stay engaged with rewards and progress tracking.

  • Seamless Navigation: Ensuring that every feature was easy to find and use, even for first-time users.

4. Lean Development.

Using an agile approach, we developed a robust MVP for Zero Zero. This included:

  • Prioritizing core functionalities to meet immediate user needs while leaving room for future scalability.

  • Prototyping and testing with real users to refine the app experience iteratively.

  • Integrating technologies like AI, GPS, and open banking to ensure the app delivered on its promises.

The Results.

We’re now live in test environments, learning fast, pivoting where users drop off, and solving real pain points through AI prototyping and adaptive design. It’s a journey, but one with a clear mission: to re-wild our relationship with the planet, starting with the small, everyday choices we all make.

Smartphone screen displaying a motivational app with phrases like 'zero zero give more f*kz' and options to 'rethink.reuse.recycle.reclaim' and 'start' with a background image of a cloudy sky.
Close-up of a smartphone screen displaying a pink background with white text about tracking carbon emissions, against a landscape sunset sky.
Close-up of a smartphone screen displaying text about grant zero open bank access, with a scenic background of a sky with pink clouds over a green field.
A smartphone displaying a health app with a sunset and cloudy sky in the background, featuring text about reducing energy consumption and a step goal of 13,131 steps.
A smartphone displaying a health and fitness app interface with various statistics such as weight and reward points, set against a background of green fern leaves and a cloudy sky.

The Brand.

Close-up of pink text reading 'Zore' on a white background with parts of additional letters visible.
Close-up of bright blue cursive text on a white background.
Green word 'zora' written in large, italicized font with a slight 3D effect on a white background.
Close-up of blue text on a white background that reads 'Zora' and part of the text 'zora' visible at the bottom.
Close-up of blue text on a white background, with a curved design element.
Close-up of the word 'Zore' in green, stylized font
Pink background with large, bright green text that reads 'Zora' from the book cover.
Colorful text from a book cover with yellow letters on a green background.
Close-up of a book cover with large white text on a teal background, partially visible.
Close-up of the word 'Zora' in green 3D text on a blue background.
A dark blue background with green text that says 'zero'.
Close-up of a book cover with green text that says 'Zeppelin' on a dark background.
Close-up of bright yellow Zeon magazine cover with partially visible green and yellow text.
Close-up of colorful, rainbow-styled Comic Sans text on a yellow background, spelling out "Zora".
The image features a stylized pink letter 'Q' with a diagonal pink line cutting through it, set against a white background.
Close-up of a blue-colored clock with a long light blue hand and partial view of a black clock face.
A green upward trending line graph on a white background.
Blue and white sign with a large letter 'Q' and a diagonal line crossing through it.
The image contains the logo of Expedia, with a stylized letter 'E' in dark blue, overlapping with an abstract globe design.
Close-up of a clock with a minimalist design, featuring black hands and a white background.
The image features a predominantly pink background with a large white letter "Q" and a diagonal white line intersecting the letter.
Close-up of a white metallic letter 'Q' with a diagonal line crossing through it on a bright blue background.
Close-up of a bright green background with yellow stylized letters 'd' and 'k' interlinked.
Yellow background with a green stylized letter 'Q' and an upward pointing green line intersecting it.
Logo with a large blue background and a white stylized lowercase letter 'a' with a diagonal line crossing it.
Blue background with white stylized letter 'Q' and a diagonal white line crossing through.
Green promotional card with large white lowercase 'd' and a diagonal white line extending from the letter.
Colorful abstract design with a yellow background and a stylized multicolored swirl or letter 'Q' shape in the bottom right corner.

Photography style.

A calm ocean with a partly cloudy sky and the sun shining behind the clouds, creating a reflection on the water's surface.

Social Style.

A digital graphic with a background of the sky and ocean, overlayed with blue abstract shapes and white text promoting a 10-minute daily digital detox for clarity and peace of mind. The message encourages using less, more.