Zero Zero App.

Lomi Lomi Design teamed up with Re-Wild Project to develop the Zero Zero App, making sustainability accessible for all. By combining technology and design, the app helps users save money, lower their carbon footprint, and enhance their well-being. This collaboration united Re-Wild’s vision with Lomi Lomi’s UX/UI expertise and innovative branding.

The Challenge.

Re-Wild approached Lomi Lomi Design with a bold ambition: to create an app that didn’t just track impact but actively empowered users to make smarter choices. The app needed to integrate advanced technology, such as AI and open banking while remaining simple, intuitive, and rewarding to use. At the same time, the branding and user experience needed to communicate the ethos of Re-Wild—a modern, bold, and unapologetic commitment to saving the planet and inspiring global change.

Key challenges included:

Translating a broad vision into a clear, user-friendly app.

Designing a seamless user journey that integrated AI, GPS, and carbon tracking technologies.

Crafting a brand identity that resonated with eco-conscious users and investors alike.

Developing an MVP (Minimum Viable Product) that balanced ambition with practicality.

The Process.

1. Discovery & Ideation.

Lomi Lomi Design began with an in-depth discovery phase, including workshops and collaborative brainstorming sessions with the Re-Wild team. Together, we:

  • Defined the core user personas, focusing on eco-conscious individuals and those seeking to balance financial, environmental, and personal well-being.

  • Mapped out key user journeys, ensuring simplicity and clarity at every step.

  • Conducted competitive research to understand gaps in the market and identify opportunities to stand out.

2. Branding & Design.

With a deep understanding of Zero Zero’s mission, Lomi Lomi crafted a bold and striking brand identity. Key elements included:

  • Visual Design: A modern aesthetic that captured the essence of sustainability and innovation.

  • Typography and Color Palette: Minimalist yet impactful, using clean lines and earthy tones.

  • Tagline Development: "Use Less, More" became the rallying cry, encapsulating the app’s ethos in just three words.

3. UX/UI Development

Our team designed a lean and intuitive interface that prioritised ease of use while incorporating complex functionalities like:

  • AI Integration: Providing personalised recommendations based on user habits and patterns.

  • Carbon Footprint Tracking: Using GPS and open banking data to calculate impact effortlessly.

  • Gamified Goals: Encouraging users to stay engaged with rewards and progress tracking.

  • Seamless Navigation: Ensuring that every feature was easy to find and use, even for first-time users.

4. Lean Development.

Using an agile approach, we developed a robust MVP for Zero Zero. This included:

  • Prioritizing core functionalities to meet immediate user needs while leaving room for future scalability.

  • Prototyping and testing with real users to refine the app experience iteratively.

  • Integrating technologies like AI, GPS, and open banking to ensure the app delivered on its promises.

The Results.

The collaboration between Lomi Lomi Design and Re-Wild Project resulted in a powerful and polished product ready to make a global impact. Highlights include:

A cohesive brand identity that has resonated with users and investors alike.

A user-friendly app interface that simplifies complex sustainability actions.

A successful Kickstarter campaign that engaged a growing community of eco-conscious supporters.

A foundation for future development, ensuring Zero Zero can continue to grow and evolve.

The UI/UX/HCD/AI.

The Brand.

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Photography style.

Social Style.