Mellow
Asia.
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Collaborating with Mellow for several years began with a website design and recently culminated in creating a visual identity for the Asia-Pacific market.
In Asia's saturated CBD market, brands and websites often look and sound the same. Mellow needed a unique identity to stand out.
The approach embraced Mellow's authenticity, developing a brand and digital language that stands out, looks professional, and resonates with the audience.
Achieving this required close collaboration between the team in England and their Asia counterparts.
In-depth market research, competitor analysis, and idea exchanges led to a breakthrough. The result was the adoption of gold, an imperial colour symbolising earth, power, royalty, and prosperity. Introducing "Mellow Gold" created a distinctive and impactful online presence.
Key performance indicator.
Market Differentiation:
Successfully positioned Mellow as a unique brand in the saturated Asia CBD market.
Brand Recognition:
Increased brand visibility and recognition across the Asia-Pacific region.
Engagement:
Enhanced audience engagement through a professional and empathetic digital language.
Collaboration Efficiency:
Effective collaboration between international teams leads to innovative solutions.
Brand Consistency:
Maintained a cohesive and memorable visual identity.
