QFC
Qatar Financial Centre.
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A standout project with QFC aimed at promoting Qatar as a prime business destination "at the crossroads between East and West." Initially, translating their values into visuals was challenging, but a breakthrough came through inspiration found at Katara Cultural Village.
Art discovered in Doha led to collaboration with a local artist, forming the basis for Qatar's digital visual identity. The result was a distinct, modern, yet timeless aesthetic using multi-exposure photographic techniques to capture Qatar's essence as a modern progressive nation.
The visuals featured Doha-based professionals, highlighting who they are, where they work, and their core values. Below is the artwork for the personas, a glimpse of the website, and video interviews with local professionals, all shot in the same unique style.
Key performance indicator.
Visual Alignment:
Successfully aligned Qatar's cultural and business goals into a cohesive visual identity.
Engagement:
Increased engagement with the digital identity among target audiences.
Client Satisfaction:
Achieved high satisfaction from QFC with the creative and innovative approach.
The interviews video.
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