Product & UI Design.
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Turning complex ideas into clear, intuitive, and visually striking digital experiences.
A diverse range of websites, apps, pitches, and product designs have been shaped over the years — each crafted with a focus on clarity, impact, and timeless design. My design style and methodology can be spotted throughout.
Vauxhall.
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Led the digital design for Vauxhall’s marketing and website, creating bold, user-focused campaigns and scalable design systems that elevated the brand’s online presence, while art directing photoshoots in Germany to ensure visual consistency and impact.
OnStar.
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Led the design for Vauxhall’s OnStar onboarding assistant, combining marketing campaigns, product storytelling videos with the voiceover of Dave Lamb, and photoshoots to bring the connected car service to life. Designed the app experience and crafted visuals that showed the product in action, making onboarding clear, engaging, and on brand.
Vauxhall /
Mobile App.
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Refined how people choose their next car by creating Vauxhall’s Help Me Choose tool — a web app that cuts through the noise and focuses on what really matters: budget, size, driving habits, efficiency, features, and yes, even where the dog goes. Simplified, human, and built around real needs.
Car Pool Run.
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Led branding ideation and design for Car Pool Run, a school-run sharing app for kids. Developed a playful yet trustworthy identity and intuitive UI that balanced safety with simplicity, making car-pooling for families feel reliable, fun, and stress-free.
Shell.
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Designed Shell’s digital annual report with a 3-3-3 strategy: three hours, three minutes, or three seconds — tailored to every audience type, from deeply engaged stakeholders to the time-starved. Delivered a scalable, user-centred experience that kept the audience at the heart while making complex reporting accessible, relevant, and engaging across platforms.
EE
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Led the digital design for the launch of EE, shaping its online presence with innovative campaigns, intuitive user journeys, and a strong, cohesive visual identity.