Lead Digital Design –
TSB “555” Offer
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Worked with TSB to bring their flagship “555” Classic Plus offer to life through a seamless digital experience—translating complex financial incentives into something simple, engaging, and user-first.

The challenge was clarity: how do you make 5% interest and cashback on everyday spending feel immediately rewarding, unlike fine print? I led the UI and UX across the full journey—helping users understand the offer, visualise their gains, and feel confident taking action.

From onboarding flows to dashboard micro-interactions, the experience was crafted to feel frictionless, helpful, and financially empowering. The result? A clean, modern interface that simplified decision-making, increased engagement, and set the tone for future digital campaigns..