I was a key player in MRM’s win of the $2.6M SABIC account — a global leader in diversified chemicals. Beyond the pitch, I led design delivery across every digital touchpoint: digital brand guidelines, a public-facing website, a 2,000-page intranet, HR portal, online annual reporting, teaser and launch videos, social media toolkits, motion-detection interactive screens, and concepts for their vital OpenLab innovation hub.

I ran stakeholder-focused design workshops in Saudi Arabia with SABIC’s digital delivery teams and senior management, navigating cultural rules around photography and typography while mastering right-to-left layouts. Working to strict brand guidelines and tight deadlines, we never missed a delivery — building trust and delivering consistent, high-quality design under pressure. From pitch to production, I was hands-on as Head of Design, ensuring vision, craft, and collaboration at every stage.